Starbucks wary about raising prices

Starbucks wary about raising prices

A Heard on the Call report covering Starbucks Corp.'s 2Q results and future plans

Commodity pressures are expected to continue, but Starbucks officials say they will remain cautious about passing on such costs to consumers and keep price increases limited to “small, appropriate doses.”

So said Starbucks Corp.’s top executives during a call with analysts late Wednesday after the company reported results from another record quarter, with net income up 20 percent from a year earlier.


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