Starbucks plans aggressive retail push

CEO Schultz sees packaged goods division rivaling coffeehouse business

Starbucks Corp. chairman Howard Schultz pledged Wednesday to build the company’s global consumer packaged goods business to the point where it rivals that of its coffeehouse chain.

At the company’s annual shareholder meeting in Seattle, Schultz said Starbucks reached record revenue and profit levels in 2010 after a three-year recovery that included hundreds of store closures, layoffs and slowed growth.

Saying the Seattle-based company is now working from a position o

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.