Starbucks to lower prices amid sales slump

Starbucks to lower prices amid sales slump

SEATTLE Starbucks Corp. next week will lower pricing on some items in some markets to better convey the brand’s value message at a time when the coffeehouse chain has struggled against slowed sales and competitor forays into specialty coffee. While prices will drop on some popular items, prices also will increase on others, the company said.

Howard Schultz, Starbucks chairman, chief executive and president, said Wednesday the

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish