Speaking through design: The Palm on wordless communication

Speaking through design: The Palm on wordless communication

Operations Inspirations

Goal: Use ambience to tell guests a story of family heritage and authenticity, without breaking the bank.

As Washington, D.C.-based The Palm Restaurant Group approached its 85th anniversary, executive vice president Bruce Bozzi Jr. picked up on a disconnect between the experience the family-owned chain wanted its guests to have and the somewhat “corporate and stale” image that was being presented to them. 


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