Sodexho buys loyalty-program firm Circles

PARIS Sodexho Alliance, parent of Gaithersburg, Md.-based contract foodservice company Sodexho USA, said Tuesday that it has inked a deal to acquire Circles, a marketing firm specializing in customer and employee loyalty programs.

Terms of the deal were not disclosed.

Boston-based Circles provides concierge, incentive, retention and recognition solutions. Sodexho officials said in a statement that the acquisition would reinforce the contract feeder’s

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