Smacking people around is an odd way to sell seafood, but Captain D’s chain does it anyway

Smacking people around is an odd way to sell seafood, but Captain D’s chain does it anyway

Something bad has happened to that harmless, little fish from last autumn’s branding campaign for Captain D’s Seafood Kitchen.

A stop-motion commercial showed a seaside artist painting a portrait of a fish. Then the fish swam off the canvas and through crowds of people, who helped it on its journey to a poster outside a Captain D’s restaurant. And there the fish found a home.

The spot was designed to show that Captain D’s had changed. The Nashv

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