Signs of change

Expo award finalists enhance digital menus to increase flexibility, engagement

There’s nothing static about today’s “always connected” lifestyle, so concepts as diverse as Starbucks, Dick’s Last Resort and Smashburger are enhancing their customer experience with such digital communications technologies as virtual menu boards, kiosks and social media data displays.


For their efforts to capture the attention and participation of consumers at their brick-and-mortar or virtual storefronts, those three brands are among a handful o

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