Shoney’s names MATCH as new ad agency

NASHVILLE Tenn. Shoney’s Restaurants has named MATCH Inc. of Atlanta as its agency of record, replacing Cliff Freeman and Partners of New York.

Billings were not disclosed, but Dan Dahlen, chief marketing officer of franchisor Shoney’s Restaurants Inc. here, has previously said the 283-unit family restaurant chain spends about $20 million a year on advertising.

MATCH’s duties include developing a national ad campaign supported by traditional and onl

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