Shifting loyalties

The restaurant loyalty card is evolving.

While the “loyalty” proposition remains the same, the “card” part is increasingly being tied to the way people pay, through mobile phones and bank cards linked to social apps.

Marketers are finding that even if customers are ditching paper punch cards or keychain fobs, restaurants can run loyalty programs on smartphones and credit cards, without which today’s customers seemingly never leave home.

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Contact: Desiree Torres [email protected]

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