Select concepts managed to draw traffic as recession hit hard

Select concepts managed to draw traffic as recession hit hard

By all accounts, 2009 was a brutally challenging year for the entire foodservice industry. Despite operators pulling out all the stops, traffic continued to take a dive, sales slipped, and no segment or daypart made it through the year unscathed, according to new data from market research firm The NPD Group.

On the upside, a few select concepts did manage to entice more recession-battered consumers to visit their restaurants and part with some of their shrinking income.

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