What makes an “excellent” distributor? Certainly all the facets of customer service count: on-time delivery, correct orders, and friendly, professional employees.
However, in the competitive arena that distribution has become today, these are just table stakes. If you don’t bring this minimum “to the table,” you aren’t even in the game. Excellence is like market position: It’s defined by how others in the industry perceive your business. Your company can strive for excellence, but