Scale down to fast casual, ramp up market share

While several full-service dining chains have offered smaller and fast-casual versions of their concepts for a decade, more players looking to cut costs and expand their location options are starting to colonize the terrain.

Uno Chicago Grill late last year opened its Uno Due Go express units at the Dallas-Fort Worth International Airport, and Friendly Ice Cream Corp. of Wilbraham, Mass., in mid-December said it would test a fast