Ruby Tuesday looks to boost brand perception

Ruby Tuesday Inc. must increase television advertising to drive consumers into the company’s upgraded restaurants and reverse sagging same-store sales, executives said during a conference call with analysts.

The Maryville, Tenn.-based operator and franchisor of casual-dining restaurants released results for its fiscal 2012 second quarter, reporting a net loss of $2 million, or 3 cents per share, compared with net income of $4.6 mil

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