Road trip! Franchisors make their conventions mobile

Road trip! Franchisors make their conventions mobile

Franchisors with expanding concepts always have been road warriors, but a growing number are becoming even more so as the economy has tightened.

Looking to reduce travel expenses for franchisees and regional employees while still offering face-to-face contact, franchisors increasingly are replacing or supplementing their big annual franchise conventions in favor of smaller road-show tours.

Cold Stone Creamery, the 1,350-unit divis

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