Restaurants' social-media strategies in 2012

Executives from the 800-unit Checkers Drive In to the three-unit tre’za outline tactics for connecting with customers and franchisees

For growing franchise brands, 2011 was an educational year in terms of adopting social media into the marketing and recruiting mix. As brands of all sizes — from the nearly 800-unit Checkers Drive In to the three-unit upstart tre’za — look back on best practices learned last year, officials are making bigger plans for social-media strategies in 2012.

Nation’s Restaurant News spoke with several chains to discuss which social-media platforms can complement

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