Restaurants leverage Super Bowl without pricey TV ads

When it comes to advertising during the Super Bowl, restaurant companies don’t need to shell out $3.5 million per spot to be in the game.

There were no national restaurant TV commercials during the National Football League championship last Sunday, but many brands still found ways to leverage the Super Bowl’s power. According to Mountain View, Calif.-based Ace Metrix, a marketing research firm, restaurants were still able to draw millions of Americans, including hard-core f