Restaurants get mixed reviews in survey of gay, lesbian consumers

Restaurants get mixed reviews in survey of gay, lesbian consumers

With buying power estimated to exceed $600 billion a year, the gay and lesbian community represents a potentially lucrative market for restaurateurs to tap. But some operators are doing a better job than others at attracting that audience as customers and employees, according to a recent survey of gay and lesbian consumer habits and brand perceptions.

Sponsored by Prime Access, an advertising agency specializing in reaching l

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