Restaurant execs say local marketing begins inside the store

Restaurant execs say local marketing begins inside the store

CHICAGO National Restaurant Association Restaurant, Hotel-Motel Show. —Local-store marketing can forge an emotional link with customers to generate sales, but only if in-store service and food quality consistently meet their expectations, according to panelists who spoke at the sixth annual restaurant executive breakfast during the

“Marketing starts in the restaurant,” said Ted Fowler, president and chief executive

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