Restaurant chains step up social media strategies

Reflecting how serious the restaurant industry has become about the power of sites like Facebook and Twitter, McDonald's and Starbucks both made announcements about plans to ramp up their social media presences.

McDonald’s, said Tuesday it has hired Rick Wion as director of social media, a position that surely could not have existed even 10 years ago. Wion joined McDonald’s from GolinHarris Communications, where he was vice president of social media and implemented digital-

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