Research: Deal users may go for lower discounts

Research: Deal users may go for lower discounts

New research by Cornell and Rice universities suggests that smaller discounts may work as well as deep ones for attracting new restaurant users through “daily” or “group deal” Internet sites, such as Groupon and LivingSocial.

“There is a theory that consumers must be offered ‘deep’ discounts — 50 percent or more — to be interested in daily deals,” Utpal M. Dholakia of Rice, who conducted the research and issued associated repo

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish