Red Lobster joins other chains in overhauling ad messages

Red Lobster joins other chains in overhauling ad messages

ORLANDO FLA. —Red Lobster has begun airing TV spots that focus on fresh fish, a noticeable departure from ads it had aired for many years that promoted price discounts for fried seafood.

The shift in emphasis is designed to reach consumers who didn’t know that Red Lobster has a “pretty extensive menu” of fresh fish, said Salli Setta, executive vice president of marketing for the chain, which has 651 dome

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