Red Lobster betting on ‘Bar Harbor’ prototype to drive profitability

Red Lobster betting on ‘Bar Harbor’ prototype to drive profitability

ORLANDO FLA. Red Lobster, looking to broaden its consumer appeal and increase the efficiency of its restaurants, is rolling out a new, more sophisticated decor package systemwide over the next two years and debuting a building prototype with a smaller footprint. —

Dubbed “Bar Harbor” by officials at the 680-unit casual-dining chain, who say their inspiration was

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