Red Lobster ads aim for personal connection

Red Lobster ads aim for personal connection

Chain uses real employees as spokespeople in new television campaign

Red Lobster is enlisting its own grill master chefs and fishermen in a new national advertising campaign that aims to broaden the brand’s appeal and drive more traffic to its 698 casual-dining seafood restaurants around the United States.

Red Lobster, owned by Orlando, Fla.-based Darden Restaurants, tapped ad firm Grey New York for the “Sea Food Differently” campaign. The marketing push spotlights actual Red Lobster employees and other workers linked to the bra

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish