Potbelly names IPO vet as CFO to replace Moreton

CHICAGO An experienced hand at selling private companies to the public has been named chief financial officer of Potbelly Sandwich Works, the 140-unit, privately-owned fast-casual chain based here.

James Hirshorn assumes the CFO’s title from Bill Moreton, the one-time Baja Fresh chief executive who joined Potbelly as president and CFO in April 2005 with considerable fanfare. Moreton’s successor as Potbelly’s president has not been named.

Potbelly said that Mor

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