Pizza chains 'fan' sales flames by adding widgets to social networking sites

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After spending years of effort and millions of dollars to develop online ordering channels — to simplify the already-simple process of ordering a pizza — Papa John's and Pizza Hut earlier this year rolled out web widgets to make that task even easier and, arguably, more fun.

In a nutshell, widgets are computer applications that allow customers to order online with without having to surf a website. When activated, the pizza chains' widgets stream store specials in real

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