Parasole: Political correctness not mandatory for indies’ marketing plan

Parasole: Political correctness not mandatory for indies’ marketing plan

EDINA Minn. —In the dog-eat-dog restaurant world, there seems to be little that serial “restrepreneur” Phil Roberts won’t say to help his nine-unit group’s marketing message stand out amidst chain advertising blitzes, Internet distractions and cable TVs 24-hour news cycle.

In fact, eating dogs has been a theme of the marketing initiatives at Chino Latino, one

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