Papa John's: Super Bowl tie-in, messaging drove 1Q growth

Papa John's: Super Bowl tie-in, messaging drove 1Q growth

The company reported increased same-store sales in both foreign and domestic markets

Papa John’s domestic marketing has helped drive positive results in the first quarter, as a Super Bowl tie-in not only drove traffic during the big game but also advertised its Papa Rewards online loyalty program and increased enrollment, executives said during an earnings call with investors and analysts.

Chief marketing officer Andrew Varga said online sales now account for more than 35 percent

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish