The Palm refreshes image, menu for 85th anniversary

The Palm refreshes image, menu for 85th anniversary

Palm Management Corp., the parent of the luxury steakhouse chain based in Washington, D.C., is refreshing the brand as part of its 85th anniversary celebration this year.

Chainwide alterations include new and rejuvenated menu items, a refurbished logo, redesigned waitstaff uniforms and tableware, a new ad campaign and a revamped website.

The chain also is designing a new prototype to use as a launch point for future growth. Bruce Bozzi, Jr., executive vice president and fourth-g

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