Packaging the message

Packaging the message

The medium truly is the message for restaurants that are promoting their environmental initiatives.

It’s the medium of recycled material—cups, menus and napkins—that contains information about the restaurants’ eco-friendly practices, and it’s literally putting the marketing message into the hands of diners.

Although promotional efforts are largely confined to in-store material and websites, restaurant executives agree that it’s important to tell consumers that they’re doing their

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish