Outlook 2011: Pricing takes center stage

NRN survey respondents to balance price hikes with value positioning

Passing higher costs to consumers looks to be a sure thing in 2011, according to the NRN a.m. 2011 Restaurant Operator Survey, even as restaurant operators continue to say value pricing will be the most important part of their menu strategies.

More than 130 subscribers to NRN a.m. — the daily e-newsletter from Nation’s Restaurant News — took an online survey last month, helping to shed light on what the industry is expecting in the year ahead.

The majority of r

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