Operators turn to new generation of deals

Operators turn to new generation of deals


Soup and salad, a meaty entrée, and a big slice of cheesecake. All for $15. 


Call it a fixed-price offering or menu bundling or even just a good deal, it’s the kind of promotion restaurateurs are hoping will stand out to spending-wary consumers in today’s fiercely competitive marketplace.


The strategy of offering a multicourse meal for a single affordable price has been steadily gaining traction with operators who are trying to avoid the stigma of discoun

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Contact: Desiree Torres [email protected]

TAGS: Fast Casual
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