Operators turn to data-packed QR codes to engage, entertain customers

If marketing and advertising typically are intended to build relationships between businesses and consumers, then quick response code technology can heighten the engagement of both parties, according to some restaurateurs.

Developed and first popularized years ago in Japan, QR codes, or square bar code-like images, increasingly are being used for marketing in America. Consumers with camera-equipped smart phones can download free software, such as NeoReader, to scan QR codes for instan

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