Operators: Strategy as well as tech key to card promotion success

Operators: Strategy as well as tech key to card promotion success

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ATLANTA The design of a customer loyalty program is as important, if not more so, than the information system that delivers or administers it, according to operators who addressed "What's New, What's Working in Loyalty Card Technology" during the FS/TEC 2007 conference here.

FS/TEC 2007 took place Oct. 10-13 at the Georgia World Congress Center.

The marketing justification for loyalty programs is strong, according to Jeffrey S. Gengler, vice president

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