Operators roll out road trip promos in effort to drive summer’s sales

Operators roll out road trip promos in effort to drive summer’s sales

As the lingering recession keeps consumers at home with their wallets tightly shut, restaurateurs are redoubling their efforts to drive traffic through promotions that pair food and travel.

The accelerating deals come at a time when new research indicates that the economy remains stalled despite earlier hopes that it had begun its turnaround. Recent reports have revealed slowed industry sales, weakened consumer confidence, growing unemployment and a reluctance among consumers to

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