Operators keep online ordering options open

Operators keep online ordering options open

Asqew Grill dishes on how to tackle online ordering in a two-pronged approach

In an effort to help boost sales, foodservice chains are augmenting their private-label online-ordering systems by partnering with multi-brand order-aggregating Internet portals like GrubHub.com and Snapfinger.com.

Among the latest to go that route is the 569-unit Bob Evans Restaurants family-dining chain of Columbus, Ohio, and its sister 145-unit, casual-dining brand, Mimi’s Cafe of Irvine, Calif. Owned by Bob Evans Farms Inc. of Columbus, the two concepts use private-label onli

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