Online opportunity

Online opportunity

Study: Electronic ordering has untapped potential for restaurant operators

Restaurants that highlight the convenience and control of online-ordering systems, while heightening their interactivity, will best tap into the technology’s full sales potential, according to a new Cornell University report. 


Though nearly half of respondents said they have used restaurants’ online-ordering systems, the majority said they still avoided ordering that way for a variety of reasons, including a desire to interact with a person instead of a computer and conce

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