O’Charley’s, other struggling casual-dining chains, revamp ad tactics to combat slumps

O’Charley’s, other struggling casual-dining chains, revamp ad tactics to combat slumps

NASHVILLE TENN. O’Charley’s has changed its advertising dramatically in an effort to attract consumers who are dining out less or choosing to eat at cheaper quick-service restaurants. So far, however, the strategy isn’t working for the other chains, and Nashville-based O’Charley’s is waiting to see if its ads fare better. —Like larger competitors in the troubled casual-dining segm

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