NRN 50: Weighing options

NRN 50: Weighing options

‘Barbell’ strategy balances high and low prices, indulgent and healthy menu choices

When the “barbell” concept first entered the restaurant industry’s consciousness, it was focused on price. Operators who said they were implementing a barbell strategy meant that they were offering items at both low price points and high ones.

In the years since, the barbell strategy has grown beyond price to include any instance in which contradictory offerings balance each other — and right now the barbell strategy’s muscle is most often directed at nutr

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