NPD: Local marketing can pay off in beleaguered trade areas

NPD: Local marketing can pay off in beleaguered trade areas

The country is facing a national economic crisis, but the way it’s affecting different geographic regions—and the restaurants in those regions—varies widely, according to new research from The NPD Group.

In a recently released report called “Driving Sales in Challenging Times,” the Port Washington, N.Y.-based firm examines the economic factors affecting consumer-dining behaviors in different parts of the country and builds a case for the growing importance of local marketing. The

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