NPD: Global success hinges on knowledge of markets, careful discounting

NPD: Global success hinges on knowledge of markets, careful discounting

Despite the global economic melt-down, there are still opportunities to grow business abroad. But to tap those opportunities, operators need to find just the right value proposition, according to new data from The NPD Group.

While deals and promotions helped drive the small traffic growth at U.S. restaurants in 2008, such value-oriented practices are largely unfamiliar in other countries, the Port Washington, N.Y.-based market research found. Instead, product variety plays a larger ro

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