NPD: Global restaurant traffic remains weak

Higher average checks continued to drive sales in third quarter

Higher average checks drove sales growth at restaurants across much of the globe in the third quarter as traffic remained weak everywhere but China and Australia, according to data from The NPD Group.

In the United States, total restaurant spending increased 1.8 percent for the three months ended September 2010, compared with a year earlier. The U.S. industry’s average check rose 2.6 percent to $5.95, though traffic fell slightly by 0.7 percent.

“Restaurant chains in

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