NPD: Financial, health concerns drive increase in ‘brown bagging’

NPD: Financial, health concerns drive increase in ‘brown bagging’

Consumers have a brand new bag—a brown bag, that is.

Americans say they are “brown bagging” their weekday lunches more frequently because of financial concerns. But a new study from market research firm The NPD Group reveals other motivations as well, such as health and nutrition concerns, a desire for better-tasting food, a greater need for convenience, and heightened environmental concerns. And knowing what’s in those lunch bags can put operators in a better position to compete, NPD

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish