NPD: Dinnerhouses need value strategies to drive traffic

NPD: Dinnerhouses need value strategies to drive traffic

Casual-dinnerhouse chains that recently rolled out value-based offerings are hoping these new initiatives will reverse the current soft sales trends and increase guest traffic.

And while some industry observers and Wall Street analysts doubt that low-price-point promotions will pull the segment out of its yearlong slump, new data gathered by The NPD Group, a Port Washington, N.Y.-based market research firm, indicates that such value promotions are a step in the right direction.

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