Nothing but net profit: Restaurants can win big by actively courting sports fans

It’s still weeks away, but two things are already certain about April 7, the day of the NCAA men’s basketball tournament championship.

One, I’ll shed a few tears—that “One Shining Moment” montage gets me every time—and, two, I’ll be enjoying all the excitement in the comfort of a local restaurant or pub.

Sure, I have a brand new high-definition TV and I make a mean guacamole, so hosting a tailgate at my apartment is always an option. But there’s something about that sense of