Newsmaker: Peterson aims for creativity in arena foodservice

After years of working on the nonfood side of the sports and entertainment industry, William H. Peterson found himself with a birds-eye view of what customers wanted from arena and stadium foodservice and what clients—team and stadium owners—expected as well. In late 2006, he took that knowledge to Stamford, Conn.-based sports concessions specialist Centerplate Inc. and now is helping the company redefine the way it does business.

How is Centerplate approaching business di

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