New Wal-Mart brand takes aim at restaurants

New Wal-Mart brand takes aim at restaurants

MESA ARIZ. —As the world’s largest retailer takes direct aim at competing restaurants in unflattering TV ads, Wal-Mart Stores Inc. also is launching a new retail concept featuring prepared meals that the discount giant has projected could grow to a 1,000-location system.

At least four Marketside stores are being developed in the Phoenix area as part of a pilot project by Wal-Mart, whose televised ads, debuted during

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