New tools let companies brighten up the tough job of marketing to shareholders

New tools let companies brighten up the tough job of marketing to shareholders

Branding a restaurant company’s concept—touting its food, service, ambiance and personality—is a no-brainer for operators. Observers long have said that, especially in times of declining sales, concepts with a compelling identity and a unique story will prosper over those with nothing special to offer.

Increasingly, the rules that apply to a concept also apply to a concept’s stock. Given 24-7 media coverage, shorter shareholder time-frames and more aggressive investors, marketing to s

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish