Mobile marketing technology spurring local-store campaigns, exotic trials

Mobile marketing technology spurring local-store campaigns, exotic trials

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Smoothie King, the Covington, La.-based chain of more than 550 outlets, is among the foodservice brands now leveraging the one-to-one, take-us-with-you link to consumers provided by text-message promotions.

Caribou Coffee, the Brooklyn Center, Minn.-based chain that ranks among the coffeehouse sector's largest players, has joined numerous peers in deploying mobile coupons in search of higher redemption rates.

But despite such moves by segment heavyweights, o

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