MFHA releases marketing guide, celebrates diversity leaders

MFHA releases marketing guide, celebrates diversity leaders

CHICAGO —Black Americans ages 13 to 39 are considered part of the “hip hop generation,” a group of 45 million consumers with $10 billion in spending power that savvy restaurateurs should be ready to target, according to a new marketing guide by the Multicultural Foodservice and Hospitality Alliance.

That fact was among the many nuggets of demographic information found in “The African-American Guide,” a pamphlet intended to help restaurant operato

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