McDonald's tests in-house broadcasting

McDonald's tests in-house broadcasting

No. 1 hamburger chain channels its marketing energies

McDonald’s, long a vigorous proponent of marketing its brand through television and the Internet, is hoping its proprietary in-restaurant video-content network will provide the quick-service chain with yet another way to communicate with customers.

Called the McDonald’s Channel, the exact content has yet to be determined. But one of the project’s architects said the network likely would feature a variety of subject matter and “stories” developed by

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Contact: Desiree Torres [email protected]

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